Jeffrey Pelo was always a creative kid, curious and resourceful. He had to be, he was always the new kid. An adventurous and unusual nomadic early life, with a non-traditional, non-contiguous education forged valuable skills. Like, learning quickly, making idea connections, mastering new skills, solving problems, and most importantly, not getting beaten up….   Continual upheaval, renewal, reinvention, and an unnatural work ethic, has made him prepared for most anything, and has paved a rich and varied path, from packaging design, illustration, to product development and brand marketing.


Jeffrey was an instrumental part of the creative team that built the original Banana Republic brand universe. Later, working with the Gap and Old Navy. He also worked at SBG Partners, DFS, Landor and others to create some of the most iconic packaging and brand marks in food, retail and hospitality. Creating some of the first digital operating system icons for Apple, Jeffrey’s illustration work has appeared in Time, Newsweek, Harvard Business Review, Fast Company, Outside, Forbes, Rolling Stone. Commissions by Intel, Microsoft, Hitachi, Adobe, Genentech, Qualcomm, Intuit, AAAS are further testimony to his flexibility in style and subject. His awards include Clio, Print, CA, Vertex, as well as several national and international patents for innovative products.


Jeffrey lives in Marin, CA with his wife Lisa. His kids Clay and Luca are away at college now, so he would love to work with you.

Jeffrey's online portfolio represents a snapshot of recent work. If there is something more specific that you would like to see, please ask.